About Us
Independent since 2014 — a fitting studio, a pre-owned program with a written standard, and a build shop that measures instead of estimates.
Our Story
Fairway & Iron opened in 2014 with two fitting bays, one launch monitor, and a bet: that Scottsdale golfers would pay for honest fitting data if the fee came off their clubs and the fitter had no reason to push one brand over another. Twelve years and about nineteen hundred fittings a year later, that's still the whole business model.
The pre-owned program grew out of the fitting bays — golfers kept upgrading and asking what to do with the old set. So we wrote a certification standard: face integrity checked, lofts and lies measured back to spec, fresh grip, written grade on the tag, 30-day guarantee. The trade-in wall now turns over weekly, and half our first-time customers walk in because of it.
What hasn't changed: your clubs get tested first, your spec sheet is yours to keep, and nobody here earns a commission from any club brand. That's the shop.
The Team
Owner & Master Fitter
Founded Fairway & Iron in 2014 after a decade fitting on tour vans, on one rule: the fitter works for the golfer, not the brand. Runs the driver and iron bays, and still baselines every fitting against your current clubs first.
Fitter & Junior Program Lead
Runs junior set builds and the beginner fitting program — the 'nine clubs and lessons' philosophy on our blog is hers. If your kid's clubs actually fit, Dana is probably the reason.
Trade-In & Build Shop
Grades every trade-in against the written certification standard, runs the loft/lie machine, and builds every custom order in-house. The reason 'built to spec' here means measured, not estimated.
From the Fitting Bay
“I came in convinced I needed the newest driver. Marcus put my gamer on the monitor first, beat it by one yard with the shiny one, and told me to keep my driver and spend the money on a wedge fitting instead. That's why I only buy here now.”
“Traded in my old irons, got the quote in ten minutes, and put the credit toward a certified pre-owned set that had been checked and regripped. Six months in they still feel like new clubs at half the price.”
“They built my son's first junior set sized to his height instead of selling us cut-down adult clubs, and explained the trade-up credit for when he grows. It's the kind of advice you don't get at a big-box store.”
Book an hour in the fitting bay, or bring in your old clubs for a same-day trade-in quote — the fitting fee and your trade credit both go toward whatever ends up in your bag.
